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EA UFC4 STYLEGUIDE



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KEYWORDS


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COLOR THEORY
^ Color ratio: with the primary, and the secondaries.
As Hype Lima, the highlight color across the game. 



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TYPOGRAPHY


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STYLE ELEMENTS


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UI MENU SYSTEM
Surprise & Delight. 
Graphics pops out as the user hovers over the selections.​​​​​​​


The following Career HUB screen shows a good example on how this system is applied.
The tile comes to life, as it gets highlighted by the user.

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UI ANIMATION GUIDE
Quick, Snappy, and Impactful.

in-game experience notifications.

Legacy Belt progression


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BRANDING EXPERIENCES


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STYLEFRAMES



THANK YOU.

instagram: @yeonjungkim_
EA UFC4 STYLEGUIDE
Published:

EA UFC4 STYLEGUIDE

Published: